20 Mar What’s Next Boomer Business Summit
We’re getting excited for the annual What’s Next Boomer Business conference in San Francisco! Our CEO, Philip Jordan, will be heading out to California with Ryan Hedspeth, our head of strategic development. You can catch them both speaking on panels along with other experts in the field. It’s sure to be an interesting event! Here are the details:
THE OLDER CONSUMER: DESIGN THINKING & USER EXPERIENCE STRATEGY
3/28/18 | 3:45PM-4:45PM | Parc 55- Room TBD
Sectors as divergent as retail, financial services, healthcare, and consumer products are learning to create human-centered customer experiences across a variety of platforms. Learn from the leading experts in the design and mature consumer space. Hear what they’ve learned in the field and how user experience continues to evolve. See how three generations of people over 50 are making user experience more complex, requiring greater business focus.
Moderator: Ulya Kahn, Consultant
Panelists: Philip Jordan, Founder and CEO, Livetech
Paul Wimer, Chief Experience Officer, Tivity Health
CONNECTING WITH OLDER CUSTOMERS- MARKETING FUNDAMENTALS IN A HI-TECH WORLD
3/27/18 | 12:30PM-2:00PM | Hotel Nikko- Room TBD
In the wiz-bang world of online advertising, SEO/SEM, and retargeting, it’s easy to be wooed by new technologies. But the fundamentals of understanding our audience and connecting with them in a meaningful way remains constant. By blending tried and true concepts with technology-based executions we will explore lead generation as it relates to the art of starting and continuing meaningful conversations with 50+ audiences.
Moderator: Lola Rain, Director of Digital Media, Eskaton
Panelists: Ryan Hedspeth, Livetech
Allie Vadas, Immersion Active
Lauren Schuster, GlynnDevins
Hope to see you there!